Utkarsh Charitable Trust is a registered non-profit organization, established to support the women who wish to meet their full potential in life, but need a helping hand. The mission to assist women in getting the education or training resources they need for career development. Utkarsh is founded and led by Rekha Adhwaryu. Utkarsh organized first ever World Wide Web Day Celebration in Ahmedabad (August 1, 2015), for the women of Ahmedabad city, in order to build up the WoW Tech Ahmedabad (World of Women rising for Technology).
Dr Falguni Vasavda-Oza started the event with a great talk on “Welcome to the Wonderful World of Web”. She is an Associate Professor Marketing Area at MICA - The School of Ideas. She covered the following topics -
- The scope of internet
- Explore your world with Social Media
- Use of Web and Mobile Apps
This was followed by a tech-session on various “Google Technologies” by Vaibhavi Desai, Google Business Group (GBG) Ahmedabad - Women’s City Leader and Google Student Ambassador. She covered the following topics -
- About GBG Women Ahmedabad Community
- Basic training of Google products like Gmail, Google Drive and YouTube
- Monetization through “Blogging” and “Vlogging”
Last but not the least, we had a wonderful session on “eCommerce era for Women to Grow” by Jaidip Parikh, who is an entrepreneur, e-commerce - digital media - social media marketing influencer, CEO of Tej SolPro, a leading Digital Marketing firm in Ahmedabad. He covered the following topics -
- Scope in e-commerce industry for women
- How to sell products on amazon, flipkart, snapdeal etc
- How to promote your online store
The participants were really very much satisfied with the learnings from the event. “Utkarsh” promised them to organize more events on “Women On Web” and “Help Women Get Online” in future also.
After the session, a couple of women were felicitated by the “The WoW factor Award by Utkarsh”, who did some remarkable work for the upliftment and growth of women in society.
Following are some of the coverage of the event in local newspapers.